최고의 이미지 포맷 2026: AVIF vs WebP vs JPEG [가이드]

The 2025 Format Landscape

The web image format landscape has never been more complex—or more capable. Understanding each format's strengths helps you make optimal choices.

AVIF has emerged as the compression king, offering 50% smaller files than JPEG with superior quality. Its browser support reached critical mass in 2023, making it viable for production use.

WebP remains valuable as a fallback and for platforms not yet supporting AVIF. JPEG continues as the universal fallback. PNG holds its niche for transparency and lossless needs. SVG dominates for vector graphics.

Format Decision Tree

Use this decision framework to choose the right format for any image.

• Vector graphic (logo, icon)?: → SVG. Infinitely scalable, tiny file size, CSS styleable.
• Photograph or complex imagery?: → AVIF with WebP/JPEG fallback. Best compression, excellent quality.
• Transparency needed?: → AVIF or WebP for photos, PNG for graphics, SVG for vectors.
• Animation required?: → AVIF for best compression, WebP for broader support, GIF as last resort.
• Lossless requirement?: → PNG or lossless AVIF/WebP.

Performance Impact

Image optimization directly impacts Core Web Vitals and user experience.

Implementation Strategy

A practical approach to implementing modern image formats.

Combine format selection with responsive images for maximum impact. Generate multiple sizes of each image in AVIF, WebP, and JPEG formats.

Use a build process or CDN that handles format conversion automatically. Services like Cloudinary, imgix, and Cloudflare Images can serve optimal formats based on browser support.

<!-- Modern responsive image implementation -->
<picture>
  <source 
    srcset="image-400.avif 400w, image-800.avif 800w, image-1200.avif 1200w" 
    sizes="(max-width: 600px) 400px, (max-width: 1200px) 800px, 1200px"
    type="image/avif">
  <source 
    srcset="image-400.webp 400w, image-800.webp 800w, image-1200.webp 1200w" 
    type="image/webp">
  <img 
    src="image-800.jpg" 
    alt="Description" 
    loading="lazy" 
    decoding="async">
</picture>